Current Work
Webflow
Sr. Global Product Marketing Manager
👷🏼♂️🏗️ Full-stack (end-to-end) PMM shaping Go-to-Market efforts & Product Development
🧑🏻💻🎯 Specific Responsibilities Include:
• Own go-to-market strategies for specific segments of Webflow products
• Act strategically & tactically to launch hit products & scale the business
• Lead senior-level partners (internal & external) through complex negotiations
• Develop segment specific strategy to launch hit products & scale the business
• Manage co-marketing budget including forecasting & reporting on a monthly basis
• Conduct business analysis regularly to improve metrics throughout the product lifecycle
• Build relationships internally & externally to quickly formulate plans deeply backed by data
• Collaborate with partners to define, develop, execute, & analyze high-impact GTM campaigns
• Use data to ensure the voice of the customer is present in product & marketing decisions, & measure the effectiveness of marketing campaigns & the respective channels used to execution those campaigns in partnership with channel owners.
Sr. Global Product Marketing Manager
👷🏼♂️🏗️ Full-stack (end-to-end) PMM shaping Go-to-Market efforts & Product Development
🧑🏻💻🎯 Specific Responsibilities Include:
• Own go-to-market strategies for specific segments of Webflow products
• Act strategically & tactically to launch hit products & scale the business
• Lead senior-level partners (internal & external) through complex negotiations
• Develop segment specific strategy to launch hit products & scale the business
• Manage co-marketing budget including forecasting & reporting on a monthly basis
• Conduct business analysis regularly to improve metrics throughout the product lifecycle
• Build relationships internally & externally to quickly formulate plans deeply backed by data
• Collaborate with partners to define, develop, execute, & analyze high-impact GTM campaigns
• Use data to ensure the voice of the customer is present in product & marketing decisions, & measure the effectiveness of marketing campaigns & the respective channels used to execution those campaigns in partnership with channel owners.
Some Media of Work
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Making things happen in the community! A lot of people have ideas, but there are few who decide to do something about them now. Not tomorrow. Not next week. But today. The true entrepreneur is a doer, not a dreamer. Outside of product go-to-market (GTM) strategies and business development efforts during my time at Uber, I have also managed various marketing campaigns focused heavily on experiential marketing, delivering seemingly impossible experiences for users. The video above is a play on "secret concerts" typically held in unique or intimate venues. By utilizing Uber's technology, we transported riders to a secret location where a mystery headliner, from Seattle's Bumbershoot Music Festival, played a full DJ set leading into the festival's weekend.
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For this weekly episode of “Generation Podcast” (now no longer running), I discussed media/communication, how this generation differs from others regarding digital rhetoric, & the importance of control in an age where your attention is constantly sought after.
When you think about traditional marketing, there are 3 major elements — identification of user/customer needs, building a remarkable product that fulfills those needs, and finding ways to communicate your products value at scale. Your product’s brand plays a huge role in how people talk about, buy, and use the product. All you have to do is swap "product/service" for "person" and you’ve got a system for doing personal branding.
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Passion Projects
Key to Change
Advisory Board, Marketing & Outreach
Non-profit organization dedicated to inspiring creativity & self-discovery across communities through music, education, & cross-cultural conversation thereby activating individuals to pursue their own paths to success.
Techstars Startup Weekend
Evangelist (Formally, Organizer)
Startup Weekend is a global network of passionate leaders & entrepreneurs on a mission to inspire, educate, & empower individuals, teams & communities. Come share ideas, form teams, & launch startups. Learn More.
Evangelist (Formally, Organizer)
Startup Weekend is a global network of passionate leaders & entrepreneurs on a mission to inspire, educate, & empower individuals, teams & communities. Come share ideas, form teams, & launch startups. Learn More.
COMM Department (UW)
Board of Advisors
Provide Communication students with quality professional opportunities outside the classroom. In 2018 I was inducted into the UW Communication Department's Alumni Hall of Fame for my work on the board.
Minds Matter
Mentor
The Minds Matter mission is to transform the lives of accomplished high school students from low-income families by broadening their dreams & preparing them for college success