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Alex Diaz 💻 ⚡
Product Marketing Strategist

Creo, Ergo, Sum.

"I create, therefore, I am."
Study of Human Behavior in the Digital Age
​For this weekly episode of “Generation Podcast” (now no longer running), I discussed media & communications in the digital age, how Gen Y and Z differs from previous generations regarding digital rhetoric, & the importance of control in an age where your attention is constantly sought after.
Project 2
Product Launcher
Project 3
Full Scale Product Launch

My Experience 🛠️

Full-stack Product Marketing Strategist focused on a product area from end-to-end on a global scale. Partnering with product, research, design, & broader marketing teams to build, launch, & drive product adoption as well as engagement.

Previous experience in startups, small & global agencies, as well as major technology companies wearing various hats (tactical and strategic) while focusing on product marketing initiatives such as go-to-market (GTM) strategies, value prop + product positioning, & determining appropriate channel mix based on users insights and tensions identified early in the product lifecycle.

Senior Product Marketing
Product Marketing Manager
2016 — 2020
Partnerships, Tech
2015 — 2016
Yesler (Accenture)
Managing consultant
2013 — 2015
Microsoft Xbox
Product Marketing Specialist
2012 — 2014
Assistant Media Planner
2012 — 2012
Odd Dog Media
Digital Marketing Specialist
2011 — 2011
DNA Creative
Account Coordinator
2011 — 2011

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